Yoshimura R&D of America today announced the launch of the first in a series of videos celebrating the Yoshimura legacy of designing and producing their legendary exhaust systems in America. This first video presents an overview of the heart and soul of the company: its workforce. For decades, everyone at the Chino, California-based company - from designers, engineers and welders to marketing personnel and management - has contributed in their own way to making the name Yoshimura synonymous with superbike racing.
Today, the Yoshimura tradition of teamwork is thriving. Having started as a family business, the company culture promotes working in close collaboration. That is especially valuable when researching and developing products in the heat of competition. The benefits of successfully conducting race-proven R&D include an ability to instantly react to the needs of the racers who rely on Yoshimura for their exhaust systems as well as identifying and meeting the demands of American motorcycle riders.
Enthusiasts as well as motorcycle dealers will undoubtedly enjoy this inside look at Yoshimura's Southern California headquarters. It's a welcome reminder that motorcycling at every level consists of a close-knit community of people with a shared passion for the sport.
