A Year Worth Celebrating: Moto Guzzi Turns 100 in 2021

For fans of Moto Guzzi, 2021 will be a year to remember because it marks the Italian brand’s 100th anniversary of continuous production. On March 15, 1921, the Società Anonima Moto Guzzi was established, with headquarters in Mandello del Lario, where Guzzi continues to produce machines to this day.

Since then it has produced iconic models, like the GT 500 Norge which made it all the way to the Arctic Circle in 1928 in the hands of Giuseppe Guzzi. Later models, like the Otto Cilindri, went down in history for its astounding power (in the late ’50s) and liquid-cooled design. Soon after the brand hit on a V-twin, shaft-drive design that persists as a hallmark feature to this day.

Of course, that’s an incredibly brief and incomplete history of a brand that has managed to weather a century that wasn’t so kind to many motorcycle manufacturers.

So a centennial celebration is planned to mark the momentous occasion. September 9 through 12, Guzzi will bring back Moto Guzzi World Days. It’s been 10 years since Guzzi held such a gathering, and this year (pandemic permitting) will see a massive gathering of Guzzi enthusiasts in Mandello del Lario.

Additionally, numerous models produced this year will feature limited-edition centennial livery. That includes a satin-finished metal fuel tank, green colorway, and leather seat chosen in homage of the Otto Cilindri as well as Normale, Guzzi’s first-ever motorcycle. Each will also sport a gold Guzzi eagle.

These 100th-anniversary models include a V7 Stone, V9 Bobber, and V85 TT Adventure. The V7 Stone will price at $9,190 and be available at the end of March. The V9 Bobber will cost $10,690 and be available in July. The V85 TT Adventure will carry a $13,190 price tag and be available at the end of April.