Ducati Nets Big Profits, Record Per-Bike Revenue In 2019

Things were pretty rosy at Ducati in 2019, as the manufacturer notched record per-bike revenue figures and a 7.2 percent profit margin on the year. In a news release this week, the company said the Panigale and Multistrada ranges were the foundation of that success.

Not only was the money good, but Duc bested its 2018 sales by 179 bikes, pushing sales to 53,183 and marking its fifth consecutive year moving more than 50,000 bikes. For a company that has had its ups and downs, and is dedicated to its guys-in-a-shed-building-bikes ethos, those figures are damn impressive.

The company said it brought home a staggering 716 million euros, up 17 million euros from 2018. Even more impressive is the fact that the company managed to realize 52 million euros in profit, or a 7.2 percent margin.

That revenue breaks down to 13,700 euros per bike, a company record. That means that as Ducati’s panache and racing success grow, customers are willingly shelling out for their up-market offerings.

Ducati says the Panigale contributed to that success by being the best-selling supersport range in the world last year, grabbing an absolutely bananas 25 percent market share. Clearly, the new Panigale V4s hit their mark.

In the adventure category, additions and redesigns meant the Multistrada line notched its highest per-bike average value since it bowed in 2003.

We’ll see what 2020 holds for the Ducati nameplate, but if 2019 is anything to go on, the future is bright.