Can-Am has revealed its plans to get back in the motorcycle business with a new lineup of electric motorcycles. The first bikes in the eventual family are expected to be on dealership floors by mid-2024.
“With the motorcycle industry shifting to electric, we saw an opportunity to reclaim our motorcycle heritage and to re-enter the market,” said BRP president and CEO José Boisjoli in a company press release. “This new product category is extremely important to us, and we are thrilled that Can-Am motorcycles are the first EV models in BRP’s electric lineup to be confirmed to consumers. Many of us have very fond memories of riding the early dirt bike models, and now we look forward to building on the rich history of the Can-Am brand to inspire and impress a new generation of motorcyclists and electric vehicle enthusiasts.”
At this early stage details are extremely sparse, though the imagery released as part of the news does show four machines. The first and best lit of the bunch appears to be a standard, neutral-ergo streetbike. The next is clearly an adventure-style model. Alongside that, a machine with straight bars and a tall front end could be a take on the cruiser while the final machine may be more of a sport-tourer. We’re going to have to wait a bit before we can tell for sure, but it’s clear Can-Am is ambitious to get a slice of the electric motorcycle pie.