Shoei Helmets CWR-1 Transitions Photochromic Face Shield | NEW PRODUCTS

Shoei Safety Helmet Corp. and Transitions Optical Inc. have partnered to offer an adaptive face shield that seamlessly and automatically adjusts to outdoor light and weather conditions – changing from clear to very dark and everything in-between. The new Shoei Transitions CWR-1 adaptive face shield (MSRP: $169.99) will fit Shoei's RF-1200 full-face helmet.

“Our retail customers as well as our dealer-distribution network have been asking us for a top-of-the-line adaptive shield for years,” said Moichi Tsuzuki, Shoei Safety Helmet Corp, president. “We are excited for the added value the Transitions shield will bring to our customers and for the enhanced visual experience they will now have while riding. Being able to see perfectly in all lighting conditions is optimal for both safety and for a more fun, enjoyable ride.”

“Transitions adaptive technology offers a valuable benefit to riders and we’re proud to partner with Shoei on the new CWR-1 Transitions shield,” said Larissa Bryan, director, sunwear, Transitions Optical. “Shoei’s helmet quality and rigorous product testing have made them a premium helmet brand.”

The shields, developed using Transitions’ state-of-the-art photochromic technology, automatically self-adjust from clear at night and in low light conditions to dark gray in bright sunlight. They eliminate the need for motorcycle riders to carry and switch out multiple shields. The shields also protect against wind and debris, and like all Transitions technology, block 100 percent of harmful UV rays.

“Motorcycle riders know better than anyone how outdoor light changes throughout the day,” added Bryan. “The Shoei Transitions adaptive shield filters bright glare from the sun so they can continue riding without interruption and with more comfortable vision at all times.”

About Shoei Helmets The name Shoei has long been synonymous with "premium" in the motorcycle helmet market-a credential that hundreds of loyal men and women in our Japanese factories wear with great pride. The evolution and production of our world-class helmet line is a meticulous process that combines the very latest in technology with consumer feedback, modern testing practices, advanced materials, and over 50 years of helmet building experience. Just like the very first Shoei helmet built by our founder back in 1959, every Shoei today is still handmade in Japan utilizing a sophisticated process that involves over 50 people for each and every helmet. For more information, visit shoei-helmets.com.

About Transitions Optical For the past 25 years, Transitions Optical, headquartered in Pinellas Park, Fla., has developed the most advanced photochromic technology, offering a family of adaptive products including prescription eyeglass lenses and a line of sunwear products designed to provide a visual advantage during outdoor activities. Transitions adaptive technology allows sunglass lenses, helmet shields and goggles lenses to automatically adjust their level of tint to compliment the amount of sunlight outdoors. For more information, visit transitions.com.