Remembering Jesse Rooke

Jesse was an icon in the custom motorcycle scene. We often lovingly referred to him as Peter Pan, always smiling and stoked with a youthful exuberance that never seemed to fade. Riding with Jesse was always a blast—fun and loose, playing by his own rules and happy to show what his bikes could do.

His building style was unique and far out, always fast and well engineered, earning him worldwide renown. Building bikes for celebrities, major brands, and some just for the love of it—the only thing that rivaled his passion for motorcycles was his love for his daughter Scarlett.

Last week was Arizona Bike Week, and having lived in Phoenix for years, Jesse had become a staple in many local events. Details surrounding the accident are unknown at this time.

There is a GoFundMe page set up in his honor to help the family with funeral expenses and the costs of raising his daughter.