Man oh man, where does the time go? Seems like only yesterday we wandered into a decrepit old building on a gritty north Portland back street to gaze at a couple of insanely creative bike builds, surrounded by a small crowd of riders. Fifteen years on, The One Moto Show has blown up into a multimedia, multifaceted extravaganza and kicked off its annual bash under blue skies within the vastness of the massive Zidell Yards Barge Building in south Portland.
The rusty old building is equal parts grit and grease, which makes for a great staging environment for the hundreds of custom machines shown this year and the thousands of pumped bike enthusiasts streaming in through the gates were proof of that.
The renowned Pacific Northwest event unspooled in the giant open-air warehouse for the fourth year running, but this year Thor Drake and his crew partnered up with the Flat Track Friday outfit from Milwaukee, which ran a full slate of flat-track races at a separate venue in conjunction with The One Show. As always, there were entertainment options galore all weekend long, with hundreds of wildly fashioned custom motorcycles of every genre, along with art, music, stunt shows, live music, and all things moto percolating in the background.
Related: The 2023 One Motorcycle Show Is Cooler Than Ever
Smaller presentations could also be found within the larger event, including the annual 21 Helmets Show, as well as the Direct Current Show—featuring electric bikes—as well as separate demo rides from Ryvid, Indian, and Triumph. And if you were patient, you could also drop in for a quick flash tattoo from one of the vendors on the show floor.
As the organizers tell it: “In 2010, we hosted the very first The One Motorcycle Show in an old abandoned warehouse. Since then, each year, we’ve crafted an event to celebrate the weird, rare, and unconventional bikes that we all love in a way that everyone can enjoy. We started out with no idea how we’d pull this off, let alone what might happen afterward. It’s hard to believe how this has all come together!”
It is pretty amazing how much the now-three-day show has evolved since then, but it still places a strong emphasis on local businesses, showcasing Pacific Northwest brands like Leatherman, Danner Boots, and Icon Motosports. As is traditional, after three days of nonstop energy Drake once again presented custom-made trophies—in the form of axes—to winners of the various One Show awards. Our favorite category? The Ride Slow And Die Whenever trophy, won by Mike Fitzpatrick and his trio of vintage Honda Z50s.