Most of us ride and congregate with other riders in order to escape the banal squawking of everyday problems. But some seemed intent on turning Sturgis into some kind of referendum on current affairs. Their arguments centered on the living arrangements of strangers. Or maybe it was about proper waking hours? Hard to say and it hardly matters. Did this tempest in a teapot affect turnout compared to last year? Let’s ask renowned photographer Michael Lichter. Also check out the The 2022 Sturgis Motorcycle Rally in Pictures for even more photos.
“After 45 years, I gave up on trying to figure out turnout at events. Promoters inflate, deflate, or keep numbers secret, depending on who they’re talking to. The taxman gets one number. Sponsors get another. Whatever it is, enough people had more than enough fun.”
Lichter has been coming to (and shooting) Sturgis for 43 years. He even had a ride named after him. How’s that for Sturgis royalty? Beyond mere “lensmanship,” he has the amazing ability to collect minute details and contact info for nearly every shot he takes. And of course, he brings years of experience. He sees beyond the endless parked choppers, beer tents, and folks strutting about. He’s seen the event grow up. And he understands the restless spirit behind all the shenanigans.
What was new about the Sturgis Motorcycle Rally 2024? Blessedly little, save for American Flat Track racing, more concerts, and a better balance of events throughout the almost two-week shindig. But deep down, Sturgis exists for the same reason it always has—have a good time and do something remarkable. Preferably, without too much road rash.
Enjoy the photos.
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