Pasta Di Vale

Saturday at Mugello is when Valentino Rossi debuts a new helmet and for 2014 the tasty colorway on his AGV is dedicated to “Di Vale” pasta, inspired by an actual Italian brand of a similar name.

The symbolism and humor represented in the Aldo Drudi-designed graphics are subtle, featuring rigatoni that means despite being in his 20th year of racing, Rossi is still competitive, and the Italian phrase "non scuoce mai" means he is never overcooked. Also on the helmet are shafts of wheat and the Casanova and Savelli corners—Mugello's right-left combination where Rossi often overtakes his competitors.

Note the cooking time is "46" minutes!

On the rear are Valentino's inevitable bulldogs Caesar and Cecilia, this time eating from a bowl of pasta. The cooking time for “Di Vale" pasta is strictly 46 minutes. Finally, the AGV helmet, rider and pasta are all "Made in Tavullia" and certified Italian products.