Allstate’s “Watch For Motorcycles” Signs Raise Awareness For Safety

Allstate 's Once is Never Enough (O.N.E.) program was established in 2009 as an awareness campaign created to help reduce the number of motorcycle crashes involving other vehicles at intersections while attempting to standardize motorcycle warning signs across the United States. Allstate's primary message of the campaign is simple: look twice for motorcycles, because once is never enough.   The program is informed by research and studies suggesting that motorcycle crashes involving other vehicles at intersections are among the most preventable. This includes:

Throughout the program, Allstate and its engineering partners work closely with local traffic authorities to review available crash data and to identify intersections with a high number of multi-vehicle crashes involving motorcycles. Allstate then donates warning signs to be installed at the site with the intent of elevating awareness of motorcycle incidents that would not be readily apparent to a driver.   The warning signs used in the campaign are yellow diamond warning signs that read “Watch For Motorcycles.” Allstate worked in conjunction with the Federal Highway Administration to design the current sign to ensure compliance with section 2A.06 paragraph 13 of the M.U.T.C.D.