Last night, Ducati North America and acclaimed Italian fashion design house Diesel celebrated the U.S. arrival of the new, limited-edition Diavel Diesel motorcycle and Ducati Capsule Collection by Diesel at the Classic Car Club Manhattan, alongside the Hudson River, during a private reception.
Jason Chinnock, CEO of Ducati North America, and Stefano Rosso, CEO of Diesel North America, were in attendance to showcase the exciting result of the special partnership. The industrial setting was designed much like the initial unveiling by the two iconic Italian brands at Milan Men's Fashion Week in January.
Limited to only 666 units, the unique and powerful Ducati Diavel Diesel motorcycle blends both the past and the future into a striking image of retro, post-apocalyptic machinery. Each motorcycle features hand-brushed steel superstructures with visible rivets and welding, as well as a rich, genuine-leather seat, in addition to a metal frame plate highlighting the individual production number. The Ducati Diavel Diesel is currently en route to Ducati dealerships nationwide for $25,795 (MSRP).
Alongside the devilish motorcycle was the Diesel capsule collection dedicated to Ducati that reflects the DNA and common roots of the two brands: creativity and innovation are the key elements that make Ducati and Diesel two icons among products Made in Italy. On sale now, the collection consists of two Jogg Jeans, a leather biker jacket and two t-shirts.
The new Ducati Diavel Diesel marks the second collaboration between Ducati and Diesel, the first of which, in 2012, the Ducati Monster Diesel, proved a groundbreaking alliance, while setting the foundation for the new creation.