Battle of the Kings | WILD FILE

Showing the unique ways people ride a Harley-Davidson is just part of how the company celebrates rider individuality. The other unique way is how riders personalize their Harleys. This spring U.S. dealers will compete in a bike build-off battle with the Harley-Davidson Street 750 motorcycle being featured throughout the campaign. Bike builds will happen around the country, and in the end, one dealer will ultimately be crowned the "Custom King." The resulting customized Street motorcycles will roll into all major Harley-Davidson promotions and among the company's promotional partners, including UFC and ESPN X Games.

See the Dark Custom Kings in the photo gallery above for a look at how the Street 750 dealer-customization program turned out in Europe, with these Battle of the Kings finalists representing nine different countries. If you would like to see more of these nine bikes and cast your vote for one of them, go to customkings.com. The five finalists are shown below: