Harley-Davidson Opens LiveWire Preorders And Announces Pricing

Harley-Davidson opened up preorders for the 2020 LiveWire electric motorcycle and revealed the price of the brand's first ever e-bike: $29,799. The news comes following Harley's presentation at the Consumer Electronics Show in Las Vegas, where it also showcased two additional prototype electric machines. These two concepts are electric bicycles, one clearly built with mountain bikers in mind and the other a somewhat squat-looking casual bike, presumably for use in urban environments.

Harley is primarily focused on the LiveWire launch however, a project that’s been years in the making. The bike marks a significant shift for the brand as it works to generate a new riders in the 21st century.

“We’re at a historic juncture in the evolution of mobility, and Harley-Davidson is at the forefront,” said Matt Levatich, Harley-Davidson’s President and CEO, in a company press release. “Innovation that moves the body and soul has always been at the heart of our brand, and this next chapter in our history is about creating products and opportunities for existing and aspiring riders of all ages and walks of life.

“Our vision for the future is all encompassing. For all ages, from urban professional to exurban retiree, and from commute-minded to thrill-seeking, we are creating the products and opportunities for existing and aspiring riders to feel the transformative power of the two-wheeled riding experience. These two concepts are further statements toward our commitment to lead in the electric mobility space that begins this fall with the production 2020 LiveWire.”

Back in November, Harley released a thorough rundown of the LiveWire's features and specs at EICMA. It promises to be a technologically sophisticated motorcycle and completely different from anything currently in Harley's lineup.

Speaking purely in terms of innovation and progress, we’re excited to see how LiveWire fares. It marks a significant moment in motorcycling; the first major manufacturer bringing a fully fledged production street e-motorcycle to market. And for that bike to come from Harley-Davidson, a brand intimately associated with V-twin gas-burning engines that give off a sound as ingrained in American culture as apple pie, is remarkable.

Will you be joining the queue to be one the first to own a LiveWire this August?