Motorcyclist

BMW Mobile Tradition Live And Online

February 24, 2009

At BMW, heritage is living history which has lost none of its fascination to this day, and the BMW Group's Mobile Tradition department exists to not only bring the past alive but also to maintain public awareness on the history of the company, its brands and its products. With more than 400 historic cars, motorcycles, racing models and engines Mobile Tradition's Historical Collection provides an impressive cross-section of BMW's product history from 1916 to the present.

With so many interesting stories of historical interest all around the world featuring these models, Mobile Tradition started publishing a dedicated magazine in 2003, containing entertaining and informative articles from the archives. Since its launch, Mobile Tradition live has enjoyed growing demand and is now distributed globally.

The current version is now available online and can be downloaded by clicking here

With a BMW R 68 motorcycle in

cross-country' guise gracing the cover, the 64-page full colour magazine is packed full of BMW news, including a special 10-page feature reviewing the history of BMW Motorrad that begins in 1923 at the Munich parent plant and charts the many milestones in the development of this legendary motorcycle brand. There is also a special tribute to the 80th anniversary of the Nurburgring racetrack, which looks back at the close bond between BMW and the

Green Hell' as it has become known.

Those with an interest in automotive and aeronautical engineering will find plenty of interesting articles, including `The BMW brand - a story of success', and an interesting history of the BMW 003 jet engine. There is also a review of 30 years of BMW driver training, which includes motorcycle rider training of course.

The next issue of Mobile Tradition live is currently in preparation and includes a preview of the recently opened BMW Welt (World) in Munich - the world's one and only BMW event and delivery centre that also houses the largest permanent BMW exhibition in the world. The BMW Welt is proudly sited between the BMW headquarters, BMW plant, the Olympic park and the new BMW Museum, which will be opening in early 2008. Read all about it at www.bmw-welt.com