Bell Helmets Launches Custom Helmet Design Platform

Bell Helmets announced plans to launch an innovative helmet design platform, created in partnership with helmade, a well-known helmet design website. The platform will give customers the chance to design their own custom helmets on Bell's site, with models such as the Bullitt, Custom 500, Moto-3, and Star MIPS to choose from.

This is a really cool idea. Manufacturer-produced custom designed helmets have long been reserved for professional riders, leaving the average joe to his sticker book and spray can. Bell set a benchmark in the past for personalization before, with the introduction of its custom fit program a few years back. So this latest move is right in line with its efforts to give customers a product that’s truly unique.

According to the announcement, users will be able to select the colors and add a personalized signature. From there, Bell will have the selected helmet hand painted to your specs.

The program is currently live on the product pages for the aforementioned helmets on Bell’s website. It’s really easy to lose time playing with all the different options, so we’d suggest setting aside a chunk if you plan to check it out. Pricing ranges from $200 above MSRP to more than $1,000 above the base price, depending on the complexity of the paintwork.

Here’s what Bell Helmets Vice President Chris Sackett had to say about the new endeavor:

“For more than 60 years, we have been committed to setting new standards in the industry, and in the spirit of that tradition, we are very excited to partner with helmade and become the first manufacturer to offer our riders the ability to customize their own helmets.

“Helmets have long been something that riders use to express their personal style, and this platform is going to allow riders to take that to an entirely new level with some of our most popular helmets.”

Related: Bell SRT Modular Helmet Review

Christian Möhring, helmade CEO, adds, “Helmade and Bell share a passion for racing and a keen understanding of what riders are seeking, and it’s thrilling to now provide everyday riders with access to the same customization benefits that have long been exclusive to professionals. This partnership is a critical step in our ongoing mission to make next-level custom helmet designs more accessible to riders of every level, and we’re honored to take this step with a brand as iconic as Bell.”